Congratulations! After months of slogging through all the data, aggregating and analyzing materials from across your organization and coaxing it into a format you feel is both compelling and informative, you’ve finally done it. You’ve published your sustainability report!
The question you should now be asking yourself is, “What next?”
That’s because your work isn’t over once you publish your report. Far from it. This next stage will determine whether your sustainability report is deemed a worthwhile exercise or falls flat. Sustainability reporting is like any other business activity in that if you want people to value your effort and continue to support this type of endeavor, you need to be able to demonstrate ROI. What’s the return on the time and resources you’ve invested in the process of gathering and reporting on all of this data?
What this means is that the worst thing that can happen next is … Read more...