
The retail industry, like many others, is currently experiencing a significant transformation, both by the upsurge in online shopping as well as through the application of Artificial Intelligence (AI) to help forecast sales and enhance the customer experience. As such, AI is helping retailers predict consumer demand, and it provides them with insights to help develop personalized services to consumers during their online purchasing journey.
Despite the fact that 2020 has been a challenging year, itβs safe to say that many Americans will be trying to make the most of the holiday season β soon to be kicking off with Thanksgiving, followed by ever-exciting Black Friday!
Although COVID-19 has brought about serious disruptions to the economy, the effects to retail have been mixed. At the highest level, in-store shopping is expected take a serious hit this year, however, online holiday spending is forecasted to βsurpass $189B in 2020 … Read more...