Sustainability as a business opportunity

Thinking of bringing your business to a more sustainable place?

The best starting place for any business leader to embrace sustainability is to shift away from looking at sustainability in terms of how much it will cost, and towards assessing the returns it will generate.

Consider the phenomenon known as the Cost of Poor Quality (COPQ) which emerged in the field of quality management in the late 1980s. COPQ can be thought of as follows: by neglecting the importance of quality, an organization literally pays to generate waste and other problems, often in the form of scraps, reworks, recalls, rejects, reworks, service calls, warranty claims and more. Similarly, in the realm of corporate social responsibility (CSR) and sustainability of environmental, social and economic responsibility, organizations essentially commit capital to generate waste. Not a great investment, especially when sustainability actually presents a ton of revenue-generating opportunities.

Since the purview of sustainable …