Want to Elevate Your Service Level? Listen to the Voice of the Customer.

“The best advertising is done by satisfied customers,” as famously stated by American Marketing author, Philip Kotler. So, it should come as no surprise that meeting customer expectations and driving customer satisfaction continue to be the number one priority for businesses. But what’s most important to note is that customer satisfaction should always be a moving target – if you’re fortunate enough to have “achieved” it at one point in time, you’ll simply have to aim higher the following year.

Customer Service: Then vs. Now

Historically, the concept of customer service applied primarily to companies who provided their customers a service offering. Organizations that produced goods had different things on which to focus – from manufacturing to supply chains to distribution.

But that was then.

In recent years, however, there has been a paradigm shift. The focus on customer satisfaction seems to be equally as strong in both product-producing companies … Read more...

Intelex Customer Success: Breaking New Ground and Finding Better Business Value

a female call centre worker takes a call.

Customer Success (CS) is a vital part of the relationship Intelex has with its customers. The goal of CS is to provide customers with the knowledge they need to be successful during initial implementation and beyond.

Customer Success manages the business relationship with the customer, prevents churn, and identifies opportunities for growth during the contract lifecycle. Therefore, CS is the most direct interaction we have with our customers, which makes the CS team a crucial contributor to providing real business and customer value.

Yet, with Customer Success being a relatively new job title that has only been around for a few years, the concept of “best practices” is still developing. This can make it difficult to make sure all the members of the CS team are on the same page in terms of their understanding of the role. With 16 team members … Read more...