A company’s reputation, image, and brand are its most valuable assets. According to a Forbes article, a recent study suggests that 80% of employees aged 18 to 30 will leave a company if they believe it has poor ethics or a weak brand. These are profitable assets, as a company with a reputation for quality and safety can charge more than their competitors for similar products because customers perceive this extra cost as a reflection of superior product and service.
It becomes clear that having a strong and proactive occupational health and safety reputation matters when it comes to protecting and enhancing a business’ brand image and value. In recognition of this, many companies are allocating a significant portion of their budgets to maintaining and enhancing corporate social responsibility.
Safety Management Programs: Traditional vs. Modern
Safety management programs measure a company’s health and safety performance. How safety professionals aim … Read more...