How to Sell Your Software Solutions to the C-Suite

Sell Software to Chief Officers

EHSQ practitioners know the value they bring to an organization. Keeping workers safe, protecting the environment, and meeting customer requirements are elements at which every business wants to excel, so anything we can do to help achieve that should be met with open arms by leadership, right?

Well, not always.


When the Value of EHSQ Software Doesn’t Sell Itself


If there’s anything EHSQ practitioners know as much about as their own value, it’s the feeling of rejection when pitching digital solutions for compliance and EHSQ software to leadership. Even in the midst of the COVID-19 pandemic, when the benefits of EHSQ should practically sell themselves, it’s not always easy to convince leadership that software is what the organization needs. Even fact-based arguments focusing on benefits like decreasing recall risk, giving leadership access to data, maintaining compliance, and improving audit preparation are not enough to loosen the purse strings for your … Read more...