Earth Day Turns 50 and Goes Digital

It turns out you can teach a 50-year-old Earth Day new tricks.

Amid the recent coronavirus (COVID-19) global pandemic, Earth Day Network, the global organizer of Earth Day, is marking the 50th anniversary of Earth Day with the first Digital Earth Day, a global digital mobilization on April 22 to address the most urgent threats to people and the planet. 

“At Earth Day Network, the health and safety of volunteers and participants in Earth Day events is our top concern. Amid the recent outbreak, we encourage people to rise up but to do so safely and responsibly — in many cases, that means using our voices to drive action online rather than in person,” said Kathleen Rogers, president of Earth Day Network.

 “Whether it be coronavirus or our global climate crisis, we cannot shut down,” said Rogers. “Instead, we must shift our energies and efforts to new ways to mobilize the world to action.”

Embracing Digital

Earth Day’s updated digital-first strategy will leverage the global power of some of the world’s most innovative digital media platforms to mobilize millions in a collective call for transformative action for our planet. The coordination will deliver an Earth Day unlike any other in history as the movement marks its 50th anniversary. 

The global conversation will be unified and tracked by the shared hashtags #EarthDay2020 and #EARTHRISE. Earth Day Network will provide live coverage of the global digital mobilizations from its social media accounts (@earthdaynetwork). A number of digital events will include virtual protests, social media campaigns, online teach-ins and more. A full scope of digital actions will be available at earthday.org

Whether online or in person, the goal of Earth Day remains unchanged: to unite hundreds of millions of people around the world to pressure world leaders to act on environmental degradation and climate change. 

Earth Day at 50

“When 20 million Americans participated in the first Earth Day, they believed the warnings of scientists, as did the U.S. Congress,” said Denis Hayes, Board Chair Emeritus of Earth Day Network and the principal national organizer of the first Earth Day in 1970.  “In a decade of bipartisan support for science, Congress passed a set of forward-thinking laws that protected human health, species and the planet.” 

“We hope you will stand with us as we fight for a safer, healthier and more just future for all,” added Rogers. “Together, we can build an Earth Day unlike any other — an Earth Day that defines us as a global community, united by our challenges yet unshrinking from the bold, urgent action needed to overcome them.”

Resources

Webinar: Connecting Health & Safety, Sustainability and Operational Excellence
Insight Report: EHS and Sustainability

Blog: Earth Day 2019: Protecting the Planet One Best Practice at a Time

This entry was posted in EHSQ, Environment, Sustainability and tagged , , by Sandy Smith. Bookmark the permalink.

About Sandy Smith

Sandy Smith is the Global EHSQ Content Lead for Intelex Technologies. Formerly the Content Director for EHS Today, she has been writing about occupational safety and health and environmental issues since 1990. Her work as a journalist and editor has been recognized with national and international awards. She has been interviewed about occupational safety and health for national business publications, documentaries and television programs; has served as a panelist on roundtables; and has provided the keynote address for occupational safety and health conferences.

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