Who Should Lead the Charge to a Sustainable Future?

Sustainable development is that in which the resources we use to meet today’s business goals do not come at the expense of the ability of future generations to meet their own environmental, social and cultural needs. In other words, the slash-and-burn approach to fuelling business progress and profit will give way to replacing what we use and looking out for the environmental realities that will support our future development as a species.

The evidence for the requirement for sustainable practices is, by now, beyond reproach. Yet many questions remain about how to create sustainable practices that ensure our future environmental stability without damaging our immediate economic growth. Such questions include: should governments legislate these requirements? Should business govern its own sustainable efforts according to its own perspective? Or should the market dictate its allegiance to the idea of sustainability by supporting or opposing businesses that embrace sustainable principles?

While today’s younger generations become increasingly strong advocates of sustainable environmental practices in the businesses they support, it is important to remember that many organizations operate according to legacy business principles that formed without any concept of environmental responsibility. As we celebrate each new legislative or scientific step in the journey towards sustainable environmental practices, such as the Brundtland report, the Paris Agreement, or the International Panel on Climate Change, there are still businesses and even governments that see them as constraints on the economic growth they have a responsibility to nurture.

In this Insight Report, environmental specialist Garry Cornell (Ducens Mundi) traces the history of sustainability, how we got to where we are today, and what we need to do to protect the businesses and world of tomorrow. You’ll learn about:

  • How businesses are navigating the priorities of profitability and sustainability.
  • The impact of the latest scientific research on today’s business and environmental priorities.
  • How reducing waste and creating a sustainable business can be good for the planet and good for your organization.


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