How to Develop an Enterprise Mobile Strategy

Enterprise Mobile Strategy

Digital technologies have moved from the shadows of business operations to the center stage, where they now touch every corner of the business and play an important role in corporate strategy.

This drastic shift has far-reaching implications for companies and requires people to think in a fundamentally different way about technology and business. Digital technologies were once cost centers; they are now emerging as profit centers, offering a seemingly endless array of new possibilities for optimizing and transforming business operations.

It is impossible to overstate the impact that mobile technology has had on the way that we access information, the way we communicate with one another, and yes, the way we do business. These changes, coupled with an increasingly mobile workforce, are forcing organizations to reevaluate almost every aspect of their day-to-day operations.

blog-img-impact-of-mobileMany organizations are still searching for information and best practices to inform a strong enterprise mobile strategy. These companies should be sure to consider more than just the makes and models of the devices to be purchased. The scope of a comprehensive strategy covers hardware & infrastructure, user requirements, and corporate objectives.

Considering these three areas, here are some questions your business should be asking as you begin to formulate your enterprise mobile strategy:

Hardware & Infrastructure

Hardware and infrastructure are the foundation of any mobile strategy. The accessing of corporate data (more specifically, uncontrolled access) tends to be a primary concern as it relates to implementing a mobile strategy. It’s also important to consider that hardware and infrastructure decisions will often influence the success of user adoption, particularly if corporate devices are assigned versus allowing employees to choose or bring their own devices. Ask yourself:

  • Will your company provide corporate-owned devices or will you support a “Bring Your Own Device” (BYOD) policy?
  • Can you satisfy enterprise security goals without adding unnecessary hoops for mobile employees to jump through?
  • How will you support these devices and applications?

User Requirements

Technology is only effective if it is used effectively by your workers. This is why user requirements must be a part of the conversation early on. Who are you trying to get mobile, who is already mobile, and who needs to be mobile in the future? Considering your users and potential users will help to formulate both an initial strategy and an ongoing strategy from your organization. Ask yourself:

  • Which employees are you hoping to engage with your mobile strategy?
  • What will these employees need or want to accomplish from their mobile devices?
  • How will you meet employee expectations in order to ensure user adoption and engagement?

Corporate Objectives

A strong mobile strategy can be a critical contributor to overarching corporate objectives. One of the ultimate objectives of today’s forward-thinking organizations is to evolve their company mindset from reactive compliance to proactive transformation that has a positive impact on the bottom line. Mobility is creating a tremendous opportunity for organizations to drive value by increasing productivity and improving the communication of corporate information. Consider framing the goals for your mobile strategy within the context of these. Ask yourself:

  • What benefits are you hoping to realize by implementing an enterprise mobile strategy?
  • What will your investment in mobile be, and what is the expected return on that investment?
  • How does your mobile strategy support your company’s overarching corporate goals?

The pervasiveness of mobile has provided tremendous benefits that greatly impact the daily personal lives of consumers. Many enterprises, however, are still struggling to keep up. For these organizations, a simple question remains: how will they adapt in order to thrive in a mobile-enabled environment?

If you’re keen to learn more about implementing an enterprise mobile strategy, download the full whitepaper today!

In “How to Develop Your Enterprise Mobile Strategy” we cover a number of important topics in more detail, including Bring Your Own Device (BYOD) policies, data security, Enterprise Mobility Management (EMM), addressing the needs of deskless workers, and framing your enterprise mobile strategy within the context of your overarching corporate objectives.


Leave a Reply

Your email address will not be published.