Successful Sustainability Strategy Series: Tip #2 — Calculate the ROI

Yesterday we discussed the role of developing a proactive plan in building a successful sustainability strategy.

Today is all about a term CFOs, VPs, Directors, executive team members  like to hear a lot: ROI.

2. Calculate the ROI: You may have achieved the buy-in of senior management, or your CEO may have provided a clear mandate to undertake sustainable development initiatives. Either way, acknowledge sustainability programs are an investment and spell-out in clear, concrete terms the tangible ROI a sustainability strategy will generate on a short- and long-term basis.

As suggested above, some indirect savings values will be coloured by probabilities and expressed as ranges. However, an honest, comprehensive breakdown — which can be developed in-house or facilitated by a consultant or software solutions provider in many cases — will give your organization a clear analysis of what gains can be expected from the adoption of a comprehensive sustainable development program.

As the years roll on, your organization can compare actual data against ROI expectations to tweak its sustainability program for the most effective results.

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