Let's face it, the term environmental management system is not quite a household name - at least not yet. I've been interested in finding out whether more people have been consulting Google for anything related to "environmental management" ever since saving the planet became really fashionable so I did some research and have compiled the results in a chart. They reveal that while there has been an increase in queries for terms such as "green business" and "carbon footprint" the volume of searches for "environmental management" has not increased at all. In fact, it has declined steadily. Closer inspection of the chart shows that "carbon footprint" became a really hot search in late 2006. My guess for why this happened is media exposure. People tend to search for what they see or hear from the media. According to IMDB.com, the documentary, An Inconvenient Truth was released in August 2006. I'm pretty sure it's partly responsible for why people started inundating Google with searches for "carbon footprint". This begs the question: How does one get Al Gore to film a documentary about Environmental Management Systems?